4 Reasons You're Putting Off a Brand Photoshoot
Do you keep shoving a brand photoshoot at the bottom of your to-do list?
You're not alone! Many entrepreneurs, business owners and creatives procrastinate when it comes to getting in front of the camera. Whether it's feeling unprepared, unsure about the vision, or just plain overwhelmed, there are a few common reasons that hold people back.
Here are the top 4 reasons I see brands putting off their photoshoot—and how to overcome them so that you and your brand can become more visible, stand out in your industry, and expand your impact.
1. You see a camera lens and run the other way 🏃🏼♀️ aka getting your photo taken is really out of your comfort zone 🚫
2. You feel physically ill thinking about investing that kind of money without knowing exactly how it will benefit your biz 💰
3. You have zero clue how to start the process, what’s involved, how to prepare, what to do with your hands, what to wear, where to shoot, etc 😶🫠
4. You keep telling yourself that once you do x, you’ll be ready - ex: once I make this amount of money, have this many clients, can fit into that outfit, feel like a legit business, etc…
So let’s break these down, shall we? 🤓
1. You’re Scared:
You’re not alone in your fears. Most people find having their picture taken daunting, awkward, and nerve-wracking. But guess what? It only gets easier with practice, so putting it off isn’t helping you.
I promise our time together will be a breeze, and you’ll leave feeling empowered and activated. 🌟
(And if you still have your doubts, just read any one of these 88 - five star Google reviews from past clients. You’ll see the words comfortable, at ease, relaxed, fun, natural, supportive, warm, safe and joyful often!)
2. Investing feels stretchy:
For a long time, I was a master DIY’er with my biz and did everything on my own. In the last few years, I began investing in visual branding, coaches, gear and my own branding shoots. I’ve seen it all come back to my bank account.
Investing in brand imagery can help you; create a positive first impression, make your brand more memorable, build trust and credibility with potential clients, and elevate the value of your brand.
*Sidenote, there’s a difference between feeling ready but scared to invest vs not actually having the cash flow to invest. If you’re in the latter camp, that’s ok! Timing is everything and being a small business owner means being discerning about how and where you spend your hard-earned dollars. Trust your intuition. (And PS. I offer payment plans) 💵
3. You have no idea how it all works:
There’s a lot to think about when it comes to a brand photoshoot, but you don’t actually need to know anything before we start! It’s my job to guide and support you through the process and make sure you feel prepared come photoshoot day. Leave the details to me. 😉
4. You’re waiting / procrastinating / making excuses:
If you’re waiting for x,y and z before booking your shoot, you’re probably just procrastinating and living into stories and narratives that aren’t serving you. What if you believed that you are 💯 worthy of having your photos taken right now, wherever you are in your business whether you make 2k a month or 10k a month? Or whether you have 5 clients or 50? Or whether you’re a size 10 or a size 20?
Hopefully, I’ve eased some of your fears and worries about a brand photoshoot. I promise you they can be a fun and empowering experience that boosts your business!